A Coventry-based development engineering company has given key members of the Chinese government the lowdown on its innovative services.
Penso, which works with some of the world’s most prestigious vehicle brands, wants to further develop its overseas trade and is being supported by the Coventry and Warwickshire Chamber of Commerce, UK Trade and Investment (UKTI) and the China Britain Business Council (CBBC).
Through those relationships, Penso welcomed Mr Zhou Xiaoming, Ms Hu Guolei and Mr Xu Hongri, the First, Second and Third Secretaries of the Economic and Commercial Office of the Embassy of the People’s Republic of China to its headquarters at Middlemarch Business Park.
Paul Sullivan, Business Development Director of Penso, said: “We are continually looking to grow the business and find new markets, and China offers great potential.
“We are working with the Chamber and UKTI to develop our international trade opportunities so it was great to host such key figures from China at our offices in Coventry.
“Personal relationships are vitally important in business – especially when trading overseas and that is particularly true when dealing with China.
“Working with Mark Eaton (CBBC) who has a vast amount of experience working in China gives us a good head start.”
Brian Mountford, of the UKTI team based at the Chamber, said: “This was a great opportunity to introduce this delegation to one of Coventry’s cutting edge companies.
“Penso’s technical offering is of great interest to many overseas companies and this was particularly evident from the discussions they held.
“Both CBBC and UKTI are delighted to give ongoing support to assist Penso to develop China and other overseas markets.”